Published at Monday, 30 December 2019. Female. By Aiden Cox.
The sport reached a new peak of popularity in North America in December 2006: a rematch between then UFC light heavyweight champion Chuck Liddell and former champion Tito Ortiz, rivaled the PPV sales of some of the biggest boxing events of all time, and helped the UFCs 2006 PPV gross surpass that of any promotion in PPV history. In 2007, Zuffa LLC, the owners of the UFC MMA promotion, bought Japanese rival MMA brand Pride FC, merging the contracted fighters under one promotion. Comparisons were drawn to the consolidation that occurred in other sports, such as the AFL-NFL Merger in American football.
The first documented use of the name mixed martial arts was in a review of UFC 1 by television critic Howard Rosenberg, in 1993. The term gained popularity when the website newfullcontact.com, then one of the biggest covering the sport, hosted and reprinted the article. The first use of the term by a promotion was in September 1995 by Rick Blume, president and CEO of Battlecade Extreme Fighting, just after UFC 7. UFC official Jeff Blatnick was responsible for the Ultimate Fighting Championship officially adopting the name mixed martial arts. It was previously marketed as "Ultimate Fighting" and "No Holds Barred (NHB)", until Blatnick and John McCarthy proposed the name "MMA" at the UFC 17 rules meeting in response to increased public criticism. The question as to who actually coined the name is still in debate.
Another early example of mixed martial arts was Bartitsu, which Edward William Barton-Wright founded in London in 1899. Combining catch wrestling, judo, boxing, savate, jujutsu and canne de combat (French stick fighting), Bartitsu was the first martial art known to have combined Asian and European fighting styles, and which saw MMA-style contests throughout England, pitting European Catch wrestlers and Japanese Judoka champions against representatives of various European wrestling styles.
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